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Rev. Canon Ajero Emerges CEO, C&F Porter Novelli

By G9ija

C&F Porter Novelli has announced the appointment of Rev. Canon Anthony Ajero as its Managing Director and Chief Executive Officer effective November 1, 2022.

A statement from the strategic communications firm describes Ajero as a consummate professional with more than three decades of post-graduation experience, which spans both agency and client sides.

It credited the new CEO with a specialisation in public relations-led integrated marketing communications.

On the appointment, Chairman, C&F, Nn’emeka Maduegbuna, said, “the Board of Directors is pleased to welcome Canon Ajero, with his wealth of experience, to lead the management and staff of our premier and evolving consultancy.

“He takes the helm at an inflection point when the Agency’s new thinking coalesces Public Relations, Reputation Management, and Purpose.”

Similarly, Supervising Director, C&F, Kelechi Nwosu, said, “Our choice of MD/CEO was painstaking. Coming at this time when C&F is celebrating the global network’s 50th anniversary, we are building upon the firm’s acclaimed leadership position in the industry.

“With this appointment, the strength of our global network, our proven strategic tools, and talented team, clients and partners worldwide can expect even more impactful contributions to the multiple bottom lines.”

According to the statement, Canon Ajero had his undergraduate education at the famous Jackson School of Mass Communication of the University of Nigeria; and his MSc in Mass Communication from the University of Lagos, Akoka.

He started his career at Patike Communication before moving to Insight, and later Taijo Wonukabe.

He would subsequently head the corporate affairs function in the then Standard Trust Bank (now UBA), First Atlantic Bank, and Broad Bank.

He has attended numerous courses locally and internationally, and is a much-sought-after speaker on marketing communications, and volunteering, among others.

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